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It is widely believed that outsourcing cognitive work to AI boosts immediate productivity at the expense of long-term human capital development. An overlooked possibility is that…

Over 30,000 field experiments with The Washington Post and Upworthy showed that readers prefer simpler headlines (e.g., more common words and more readable writing) over more…

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about…

Millions of people in the U.S. every year are required to attend mandatory court dates as their cases proceed through the criminal legal system. Despite potentially severe…

Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates. Design: Randomized, controlled trial.…

For information interventions to be effective, recipients must first engage with them. We show that engagement with repeated digital information interventions is shaped by subtle…

Many educational interventions encourage parents to engage in their child's education as if parental time and attention is limitless. Sadly, though, it is not. Successfully…

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We…

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We…

The 2009 publication of the best-selling book Nudge: Improving Decisions about Health, Wealth and Happiness by Richard Thaler and Cass Sunstein sparked enormous interest in how…