Excerpt
July 2025, Paper: "The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the firms in the focal industry and their mapping to specific customer segments, as in classic treatments of disruption, but to also evaluate the implications for and role of multiple relevant stakeholders. These stakeholders include: Consumers, producers in the focal industry, industry suppliers, industry retailers/channel members, and producers in adjacent sectors. The framework also enables developing a more nuanced thesis of how innovations affect the customer experience and to calibrate the extent of an innovation’s disruptiveness (using a 5-item scale)."
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