NBER Working Paper Series June 2005 ÌÇÐÄvlog¹ÙÍø Authors See citation below for complete author information. Richard Zeckhauser Frank Plumpton Ramsey Professor of Political Economy Citation Rizzo, John A., and Richard Zeckhauser. "Generic Scrip Share and the Price of Brand-Name Drugs: The Role of the Consumer." NBER Working Paper Series No. W11431, June 2005.