Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name…
We report results from two surveys
of representative samples of Americans with private health insurance.
The first examines how well…
We study whether prompts to form and recall a plan can increase individuals’
responsiveness to reminders to make and attend beneficial…
This study assesses the factors influencing the movement of people across health plans. We distinguish three types of cost-related…
This study assesses the factors influencing the movement of people across health plans. We distinguish three types of cost-related…