Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The…
To date, field experiments on campaign tactics have focused overwhelmingly on mobilization and voter turnout, with far more limited…
Book abstract: For more than 25 years, The Presidency and the Political System has showcased the best of presidential studies and research…
Can independent groups change voters’ beliefs about an incumbent’s positions? And, does reframing how candidates’ are perceived by changing…